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Monday, March 23, 2009

Personal Brand Tip - You Are What You Read...

... & Why Setting Up An "Alltop" Account Is A Good Thing !...
by David Bookout

Read, be more interesting, succeed !!! If your an entrepreneur, individual contributor, or team player in a large organization you'll want to check out this useful tool.

I watched an introductory video this weekend on FREE Market Research, and validated a long time suspicion that it is really easy to find out a few basic things relative to market size, competition, etc. - more on this later. Then I thought about all the people that have told me "We don't have any competition" - which, when you think about it, is a pretty lame thing to say. Here's why - the very first thing anyone does when they are being pitched to is think - "what similarities does this idea have to anything I already know about?" - then, what I call the "slotting process" begins. The idea pitcher has lost control, and the idea catcher is down their own path trying to compare.

Now, if your a blogger, or a micro blogger the difficulty is fresh content that's relevant to the Personal / Product / Service / Company Brand your building.

In either circumstance, and many more that I could illustrate, the critical component is what you know. A key component to making you an interesting person is your ability to converse with others on a variety of topics - and this doesn't mean that you have to know everything - that are interesting to them. I've found that Alltop is a way to quickly get connected to top stories in a variety of categories that you control !!

No, the Alltop folks don't pay me, and here's the fifty thousand foot view:

=> Alltop Is A Super Aggregator - of the RSS Feeds your probably already following with a REALLY slick way to organize the content headings, which give you one, simple place to get everything you want.

=> A Variety Of "Categories" Of Interest - that you can choose from: Work / Health / Culture / Interests / Tech / People / Good / News / Geos / Sports

=> Hundreds, and hundreds of "Topics" - are within those categories, and are searchable either alphabetically, or by category.

=> Complete Control - within your account. Add, subtract, and reorganize the information configuration anytime you want.

So, now that you know the Alltop secret, don't get caught behind relative to what's going on in the world around YOU, your company, your team, and your goals => Enjoy !!!

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The image is my.Alltop.com/EFFETTI

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