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Tuesday, March 10, 2009

Getting New Offers Up On The Internet...

...A QUICK GUIDE TO TAKING THE LEAP & GETTING STARTED...
by David Bookout

Related Post: Brand Building - Portal Strategies...

Several individual clients have recently expressed anxiety over getting their new business offers up and running on the internet. Historically, you have had to have the ability to create a pleasing graphic design, AND the ability and knowledge to HTML code to take such a leap. But, now all that has changed, here is how !!

First, FREE WebSite capability has expanded significantly. For the uninitiated building a WebSite used to pretty painful, but now there are a multitude of tools available for both public and private viewing. One of my favorites is the Posterous WebSite / Blog engine. The sample site here was created in less than 1 hour. You don't have to worry about look and feel, and you can load content right from your eMail client. SWEET !!

Second, you need a payment engine. Whether your selling products, or pure service PayPal is an excellent way to receive client payments, and even take credit cards without setting up a full merchant account.

Third, you may want the ability to sell complimentary products. Amazon has recently created the ability for virtually anyone to create an online store. This is INCREDIBLE, here is a link to a Contractor Store example that only took seconds to create. You can sign up for an Amazon Affiliate account here.

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