by David Bookout
Related Post: Brand Building - Portal Strategies...
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First, FREE WebSite capability has expanded significantly. For the uninitiated building a WebSite used to pretty painful, but now there are a multitude of tools available for both public and private viewing. One of my favorites is the Posterous WebSite / Blog engine. The sample site here was created in less than 1 hour. You don't have to worry about look and feel, and you can load content right from your eMail client. SWEET !!
Second, you need a payment engine. Whether your selling products, or pure service PayPal is an excellent way to receive client payments, and even take credit cards without setting up a full merchant account.
Third, you may want the ability to sell complimentary products. Amazon has recently created the ability for virtually anyone to create an online store. This is INCREDIBLE, here is a link to a Contractor Store
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