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Wednesday, March 18, 2009

The Twitter Effect / Affect...

... is growth in excess of 1,000% on Twitter a good thing? ...
by David Bookout

When I first got on Twitter Guy Kawasaki started following me. I thought that was pretty cool. Then I realized that with nearly 80,000 ( it's 93,049 now ) other people that Guy was following I WASN'T EVEN a bug on Guy's windshield. So, now what?

Well for me, I wanted to research how Social Media could impact the ability of companies to make money, here is what I see so far:

01 - Expanding Circles Of Influence - The amazing thing about Twitter, that is different than LinkedIn, Facebook, Plaxo and other Social Media tools is that it is OPEN. You can "connect" to anyone you can find, you just need to have enough social graces to stay connected and build a relationship. Just like life. This is Twitter's power, and why Facebook has been moving towards their micro-blogging model.

02 - It's ALL About Mood - The "mood" on Twitter is awesome. When the stock market was diving last week, there was nary a mention. Negativism on Twitter is almost non-existent. If you find someone is too negative, and there are a few, you can either "block" them, or "unfollow" them so they don't show up on your windshield.

03 - You Still Have To BUILD Relationship - This takes work in life, and it takes work on Twitter. What is most amazing is the "feeling" that you can build new relationships on Twitter. So, it's no wonder that in these difficult times Twitter growth is amazing.

04 - There Are Wonderful Opportunities - Which I'll be commenting on as things unfold.

If your jumping in, here is what I suggest you do:

A - Set Up Your Accounts Now - Do this on Twitter, and Facebook to ensure you get the "handles" you want, and nobody "squats" on an essential "identity" for you, or your business. Once you've set up Facebook you may want to take a look at the "pages" portion, which is currently where you can get a "vanity page", while they are trying to work thru how to handle vanity urls like Twitter offers.

B - Define What YOU Want To Produce - Then keep that VERY PRESENT somewhere as you begin to experiment with the tools, because it's VERY EASY to burn a huge amount of time. Actually, I'm thinking about writing a piece on "Getting Off Twitter - A 12 Step Program" => You heard that here first ;-) !!

C - DO NOT Sign Up For Everything You See - Just like life, there are ALOT of offers, particularly on Twitter where people are offering "get quick" this, and "free" that.

D - Relax, Observe, Experiment, Have FUN - Spend a little time, particularly watching the leading posters, see what they do and emulate.

Thanks for reading !!

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