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Thursday, January 15, 2009

Brand Building - Portal Strategies...

... may be One More Reason to go Web 2.0 !...
by David Bookout

Social Networking and Social Media are hot topics, and sites like: MySpace, FaceBook, Twitter, DodgeBall, LinkedIn, Plaxo, Spoke, Zoom, Blogger, YouTube, Joost, Flicr, Picasa, SlideShare, and more are pretty familiar. But, knowing how to best leverage these technological tools within your brand development strategy, regardless of whether your focus is corporate, or individual is the question!

The ManyOne Portal may be an interesting, and valuable new alternative ?!

Personally, you might be thinking; Some of these applications don't seem serious enough for what I want, or I don't even know where to start, or I don't have time to keep up with all these discreet accounts. At the corporate level you might even be thinking, hey, this is someone else's job! But is it?

At the core of all the applications mentioned is the function of establishing an "identity" amongst a specific desired audience set. The purpose of brand building is to expand the shear number of people that are; aware of, interested in, and ultimately accept the brand's value proposition in some sort of transaction.

Historically, I think it has been difficult, particularly for the SMB market, to create appropriate content, including graphics, that do a good job of establishing a consistent, brand building look and feel. Website building has been difficult at best, and most of the applications mentioned have a primary ( yet, perhaps hidden? ) agenda of significantly building their own brands on the backs of their users. The ManyOne Portal seems different in that regard, as well as providing the opportunity to expand identity / brand building possibilites by giving companies, AND individuals the opportunity to manage multiple interests and passions, in one relatively simple, easy to use place.

For example, I built this new Effetti Portal in less than an hour with ONLY my extensive cut and paste capability !! Honestly, while I've been building websites for ten years, I have just about enough HTML experience to bold some copy.

Post Publishing Add - Additionally, the ManyOne Portal acts as a Wiki / Collaboration / Coordination tool with the ability to house 100's of documents for either public, or private view depending on how you set up each portal. Teams with designated members, that the portal owner controls, can view private portals, anyone can view public portals. My colleague and project management guru friend Kimberly Wiefling recently turned me on to these new collaboration tools, thanks Kimberly ! - Post Publishing Add End

So, if you've been thinking about building a new website, or getting a bit more active in the Social Networking / Social Media space, I would give the ManyOne experience a try ??!!

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Cliff said...

Hi David,

Among the many differences between ManyOne and traditional social networking sites, is the content management, portal building and hosting.

Ask yourself, if you had 100 documents you need to put on the web, where would you do it?

More later,


Effetti said...

Dear Cliff,

Appreciate the comments, thank YOU !!

I'm sorry, I completely missed the document storage capability, which adds a nice "Wiki" / "Collaboration" / "Coordination" component to the capabilities. NICE, I'll have to check this out further !!


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