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Wednesday, January 21, 2009

How To Build A Personal Brand...

...Obama's "return to virtuous ethics" as a good example !...
by David Bookout

Related Post: Why build a Personal Brand ?...
Related Post: What is a Personal Brand ?...

Related Tool: Personal Brand Strategy Brief

You may, or may not like our smiling President, but that is NOT the point of this piece.

Obama's suggestion that we return to virtuous ethics is more than interesting. I'm not suggesting he actually said this, but, in effect within the language he chooses to use as our leader in describing how he will lead America into the future, this is what he is advocating we do as followers. Powerful stuff !! "Ethics" are our standards for how we treat one another. "Virtuous" is about having excellent standards. I've got to say that I LOVE to hear Obama speak, and if you've taken the time to watch / hear him, perhaps you too may have noticed the physical change in your body when you see and hear him. Look, feel, tone, manner, and clear, compelling content is at the heart of effective Brand Building. Personal Brand Building is no different.

A good place to watch / experiment with how; look, feel, tone, manner and content effects / affects us is, oddly enough, in the John Stewart segment on The Daily Show on Comedy Central, where Stewart refers to "The Bradley Effect" ( @ 4:44 )( count begins after the 15 - 30 second commercial - sorry ! ). When I watched this segment for the first time I noticed how I began to actually feel different about Obama as a person - in fact, so much so that I've taken the time to hear him speak every chance I get - why? Not because of my political views, but because what he says connects with, and relates to the things I care about. When we make these connections with others we have a beginning, and as a Personal Brand Builder to build on that beginning the thing to do is maintain consistency.

Building a Personal Brand with consistency:

First, take the time to actually think about what YOU care about - make a list.

Next, take the time to design how you might talk about the things you care about. What are the key points? Is there proof for these points? Are the points mainstream, or contrarian - make a list.

Then, be an interested listener and observer to the verbal / non-verbal reactions you get - make a list.

Finally, continue to honestly refine the process until you're producing the results you want - check with others.

Would you invest $0.04 ( 4 cents ) a day to build an Obama like Personal Brand ? Then you need our Personal Brand Strategy Tool to help you get started thinking about and designing your Personal Brand Building Strategy and Tactics today !

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