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Monday, January 26, 2009

How To Build A Personal Brand ( II )...

...Your Gonna Have To Do Some Steppin Out !...
by David Bookout

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Perhaps not dressed exactly as our photo suggests, but to build a successful Personal Brand today, I think it is pretty much a guarantee that you'll have to step outside of your comfort zone. After all, what's comfortable, particularly for the growing number of folks that have been affected by the "corporate sizing" issues we seem to be hearing so much about these days, just doesn't matter. Discomfort is becoming normal. We've got some posts coming up in which we'll be offering some uncommon thinking about actions you can be in, right now, today, to set yourself apart.

But, this post is about technology as a differentiating medium for Personal Brand Building. So, let's look at some examples of people stepping out to use technology to create not only their own personal brands, but whole businesses in the process:

Justine Ezarik @ iJustine.com is steppin out !

Dan Schwabel @ PersonalBrandingBlog.com is steppin out !

Stephanie Quilao @ TheEveryDayBlogger.com is steppin out !

What makes each of them unique? It's not that they are young! It's that they are each embracing technology to extend their reach and expand their circle of influence!! They are exploiting the benefits of technology to create a life style that works for each of them, in their own way, and on their own terms.

I was recently contacted by a client who said "I'm thinking about doing a blog", what tips can you give me!? My advise? Get started. Now, for the particular business this client was in, a blog was almost a standard of care in terms of keeping in touch with their client base, and desired audience. In other situations, this is NOT the case. Nothing is a blanket fix. But, some things just make sense. If YOU need to build your identity to get where you want to go next, here are four ( 4 ) quick thoughts:

Start Practicing / Do Something - Blogger.com, and LinkedIn.com, and FaceBook.com are great places to get started.

Share With Friends - Each of these sites, with the exception of Blogger, which needs another mechanism to facilitate the process, is fundamentally about connecting with friends. In regards to Blogger, set up a private site, and invite your friends, and colleagues to read.

Venture Outside Of Your Own Standard Practices - Spend a little bit of time everyday to be an observer of what's going on in the world. I'm not talking about reading the newspaper online. I'm talking about clicking around and see what others like; Justine, Dan, Stephanie, and others are doing with technology. How they are using the technologies they are using and why.

Don't Give Up - This isn't like watching TV. It takes a little bit of time and energy, but can be well worth it in the long run. Because if your looking for a new job, looking to turn your hobby, or passion into a business, or just looking to focus on giving back to the community through service, these mediums are essential to a successful future.

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